Best Candy Bar You're Not Eating

The candy company Just Born is most famously known for Peeps, but here's what I have to say: they make the most underrated candy bar in America today. I've said it before and I'll say it again: Goldenberg's Peanut Chews are one of my all-time favorite candy bars. According to the company's website, they were developed in 1917 and used in World War I as a ration bar. My memories of them go way back to when I was a kid and my mom stashed them in the candy cabinet in the livingroom.

Just Born is rolling out a new campaign, "Chewin' it Old School Since 1917." I hope this attracts a new generation of Peanut Chew lovers, because they are so darn good and there's no other bar to compare them to. Yes, they have peanuts and chocolatey coating like other candy bars, but there's something truly magical about the molassesy chewy center. The traditional chews are dark chocolate, but there's also the newer milk chocolate variety. They can be hard to find, but if you put your zip code into the finder on their website, you can get directions to the nearest Goldenberg's dealer.