Monday, September 28, 2009
Judging a Candy By Its Cover
What does it mean when I really don't have much to say about a candy? I bought this Seattle Chocolates Cappuccino Crunch bar at the grocery store because they were being discontinued. I'd looked at it numerous times, but never had enough desire to actually buy it. Since it was half price, I decided it was time. The description says, "Milk chocolate truffle bar with toffee and almonds." Yep, that about sums it up. It was good, good enough to eat, but not good enough to wow me.
Here's the thing, though. I can't get past the packaging. As a stand-alone design, I love it. But for a chocolate bar, it does nothing for me. It doesn't say creamy or smooth or rich or crunchy. It says funky, but it could just as easily be a bar of soap or a notepad. I wonder if, subliminally, the packaging influenced my experience? Would I have liked it more if the package were say, a dark brown, tan and gold design?