What does it mean when I really don't have much to say about a candy? I bought this Seattle Chocolates Cappuccino Crunch bar at the grocery store because they were being discontinued. I'd looked at it numerous times, but never had enough desire to actually buy it. Since it was half price, I decided it was time. The description says, "Milk chocolate truffle bar with toffee and almonds." Yep, that about sums it up. It was good, good enough to eat, but not good enough to wow me.
Here's the thing, though. I can't get past the packaging. As a stand-alone design, I love it. But for a chocolate bar, it does nothing for me. It doesn't say creamy or smooth or rich or crunchy. It says funky, but it could just as easily be a bar of soap or a notepad. I wonder if, subliminally, the packaging influenced my experience? Would I have liked it more if the package were say, a dark brown, tan and gold design?
5 comments:
Actually, if it were a bar of soap, I'd definitely buy it. Chocolate not so much. Zero, really. Are you sure you haven't missed your calling in package design?
CandyProfessor-- you made me smile! I originally intended to major in package design in college. Now I'm thinking perhaps I took a wrong turn with the painting/English degree.
Now, you've gotten the completely wrong bar from them... the Chocolate Orange bar is to die for... as is the Rainer Cherry bar.
The wrappers are fairly new...they used to just have this slightly metallic wrapper...
I liked the new wrappers. Especially if you could get socks to match.
Mostly I liked them because they're so much better than the wrappers before.
Yeah, but if you had socks to match, you'd have to carry your chocolate bar around in your socks for the full effect, and I'm thinking after a few trips through the wash...
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