Friday, October 02, 2009

Chocolate For the Cause

I don't usually write about marketing press releases, but this is a different situation because it combines two really good things: Dove chocolate (which I unabashedly love) and breast cancer awareness. According to the press release,

Dove Chocolate is teaming up with Susan G. Komen for the Cure, the world’s largest grassroots network of breast cancer survivors, to raise breast cancer awareness. The Susan G. Komen partnership also includes M&M’S Brand pink blends.
DOVE Chocolate will be printing messages directly from survivors inside the wrappers of DOVE Promises of Hope so that survivors may share their stories and messages of hope to support others battling breast cancer.

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