The New York Times Magazine this weekend has an interview with former Disney chief Michael Eisner. Guess what? He paid $385 million to acquire Topps, the company that makes baseball cards and yes, Bazooka gum. This is what he had to say:
"Topps is a brand that's in the brain-waves of about 70 years of the American male. I can take that affinity and turn it into a sports-media company. Topps has many assets, and Bazooka has Bazooka Joe, and I could have fun making a Bazooka Joe movie."
Why is Bazooka Joe always wearing an eye patch in the mini comic strip that comes wrapped around the gum? This is what we are going to find out in the movie.
Wasn't he a bit of a delinquent? He wasn't faithful to his girlfriend, Zena, if I recall. He was not a delinquent. If he wasn't faithful to his girlfriend, by the way, he wasn't 25 years old and married with three kids. It's O.K. She'll survive. It's good for her.
I think you need to update him and make him more of a feminist. Well, maybe he will be. We haven't written it yet.
Well, this is what I have to say: Hands off the Bazooka, Mickey Mouse. It's a classic and doesn't need to be sullied by your corporate money-grubbing hands.