Thursday, July 31, 2008

Gummy Smackdown: Sour Patch Xploderz vs. Starburst GummiBursts

In the left corner, Sour Patch Exploderz.

Strengths:
  • They satisfy my need for sour
  • They're not too sweet
  • I like all the flavors
  • The sugar-dusted outside provides a nice texture contrast to the gummy part
Weaknesses:
  • I hate the typeface they use. Makes me think this is candy made in someone's kitchen with their community-college-attending son doing the logo on his iMac.
In the right corner, Starburst GummiBursts.

Strengths:
  • Well-known brand with professional logo
  • Starbursts have their own unique flavor

Weaknesses:

  • Texture is like rubber instead of that hard/chewy of traditional Starburst
  • Inside is thick and oozy

While it looked like Starburst may have had the upper hand since they're more mass-market, Sour Patch snuck up from behind and put the smackdown on Starburst. No question here. Sour Patch Xploderz wins hands-down!

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